Luckily it’s not too late to catch up. When we asked CMOs and marketing directors what skills were non-negotiable when hiring a marketing manager, nearly all of them listed multiple soft skills well before they ever mentioned hard ones. Analytical skills can range from being able to set up and understand the output of social media campaigns, lead management systems, Google Analytics, and many other programs. An industry specific certification, SEO marketing, time management skills, creativity. See if your resume is ready for a marketing manager role. Most marketing teams have a dedicated social media team—but it’s critical that all marketing professionals understand how to effectively use social media. Bilingual or multilingual 2. While hard skills are most important to recruiters, you shouldn't overlook soft skills. Consider these statistics: It’s easy to see why 23% of marketing departments identified content creation and curation as their most desired skill (source). Top Hard Skills for B2B Marketers. Content marketing is a fundamental part of any well-rounded marketing organization. But from a “soft skill” perspective, you should also be able to interpret these analytics, a skill that doesn’t come naturally for some people. The marketing industry lives in a constant state of evolution. Let’s get into it! The best marketing candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one. defined as the specific knowledge and abilities that are learned through education or training Lastly, remember to consider both hard and soft marketing skills. 1. Rather, marketing success relies on team members who work in unison to fulfill shared goals and achieve overall business growth. The best Marketing Managers have skills like marketing strategy, brand, product, content, search engine, and project management on their LinkedIn profiles and resumes. And, marketers with strong collaboration skills develop a deep understanding of how their own role fits into the larger picture of the marketing team. Subsequently, it’s transformed the way marketers communicate with their target audience. Post. Ryan Hadfield is a content marketing director at ZoomInfo, the leading B2B contact data solution. Hard Skills 1. 55% of B2B companies use marketing automation as part of their strategy (source). Hard skills frequently found in the job descriptions that are less likely to In these cases, instincts and intuition are often what separates the right decision from the wrong one. Examples of good communication skills are: listening... Good organizational and planning skills. environments. Unlike soft skills, hard skills or technical skills are the technical aspects of the project manager’s role and include development of tangible deliverables … SEO. Whether you’re a marketing manager trying to build a more diverse team, or a recruiter looking for the perfect hire—here’s a top marketing skills list to explore. Management skills can be defined as the attributes or abilities that an executive should possess in order to fulfill different tasks in an organization. At its core, social media is a communication platform—so as a social media professional, it’s important to have strong communication skills that can flex to fit any platform, media, character count or audience.In a given day, I’m often switching between communicating with customers in the Sprout Inbox, meeting with our product team to share feedback, writing a brief to kick off a creative project or compiling a social listening analysis to share with leadership. Hard skills can be learned in school and from books. But, marketers inevitably run into situations where they don’t have the data they need to make a decision. When it’s time to ask questions, make it clear you understand what the hiring manager is looking for. Modern customers conduct most business online—whether they’re researching products and potential vendors or simply looking for a piece of content. While that may be true, strong writing skills are a must-have in any marketing position. From negotiating with clients on budgets, timelines, and expectations, to working with designers and vendors, the ability to drive a hard bargain is a big part of success as a professional marketer. However you answer that question, one thing is for certain—it’s a different answer than the one you’d give five years ago. For your convenience, we’ve broken this list up into two distinct categories—hard skills and soft skills. They venture outside their comfort zone, study up on industry trends, observe competitors, and often come up with the freshest or most unique ideas. A strong marketing team does not consist of a group of individuals with independent objectives. Marketers with natural curiosity are always looking for new things to learn and new ways to improve. This makes them a valuable asset to any marketing team. The first two go together, but deserve their own spot on this list. 1. Today, we look at a list of top marketing skills you should possess to keep up with the current landscape. Share with your peers In fact, 64% of marketing executives “strongly agree” ... 2. Platforms like Twitter, Facebook and LinkedIn allow marketers to network, interact with customers and share valuable content. 5. Tip: If you aren’t familiar with SEO, be sure to brush up on best practices before attending any marketing job interview. A team member’s role when they first join the team often looks very different a year—or even a few months—later. Learn more about SEO here: 5 SEO Lessons for the Modern Content Creator. 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